Congratulations Susie! You passed the CTA exam and you are now a Certified Tourism Ambassador™!!! We are proud to welcome you to a nationwide group of hospitality professionals who are dedicated to enhancing the visitor experience.

The Certified Tourism Ambassador™ Program is a ground-breaking, nationwide certification program that serves to increase tourism by training and inspiring front-line hospitality employees and volunteers to work together to turn every visitor encounter into a positive experience

The premise is simple:  If front-line employees and volunteers (those who come into immediate contact with the visitor) provide quality customer service to visitors (convention attendees, tourists, business travelers, etc.), the visitor is more likely to have a positive experience. Visitors who have a positive experience are more likely to return at some point in the future.  They will share their perceptions with their friends.  Everyone benefits – the tourist, the hospitality industry, the local economy and, most importantly, the front-line ambassador.